Keys to Everything

I like where this is going.

Shouganai Yume Oibito was only okay in my opinion. The PV did wonders for keeping my attention but I can’t listen to the song a whole lot without becoming entirely too ambivalent towards it. Which is why I’ve never written about it before now.

But onto the main subject of this post

The PV for Morning Musume’s new single has been released and it’s the first time I’ve really anticipated an MM single since I joined the fandom just before Resonant Blue was released.

Yesterday I decided to check out the radio rip on YouTube and found the song very much to my liking, and somewhat surprising – rap?

One thing that I love about this PV is how stark the contrast is when compared to their PV for Shouganai. While in SYO they looked like angels without wings in their pretty gold dresses, here they’ve gone for the gothic lolita look – with little hats and blouses and short skirts.

To break up what could be a monotonous layer of black, even though each outfit is slightly different, they also put the girls in white outfits which somehow manages to remain firmly routed in the visual theme.

“Lolita” works… and looks particularly good on Risa.

See what I mean?

Unsurprisingly, Ai takes her fair share of the lines opening each verse and somewhat dominating the first chorus, but Koharu and Sayumi get half a verse each and the rap sections allow the eight generation a fair section of exposure. And then Eri and Risa take the second chorus. Reina does her bit in the pre-choruses.

The song itself is something worth getting excited about. It has a little bit of a SYO flavour but it takes a couple of twists. The chorus is interesting, it has pace and style. Vocally it’s really not a difficult song but it doesn’t need to be because it’s catchy enough whilst remaining mature and stylish.

Visually the PV is a treat, the cutting doesn’t verge on migraine inducing and there is enough scene variety to keep it interesting.

The dance is nice and simple and you’ll notice that, like Shouganai, Koharu is at the front and featured quite a lot. No matter what you might think of her singing, her dancing is top rate and some of the best in Morning Musume.
Although I will say that the choreography falls down a little bit in the chorus, I feel like their could have been more there.

Nanchatte Renai is awesome. I love it.
And yes, it took another Morning Musume single to get me blogging again.